Hi, I am Pernille!
Driving impact in B2B & B2G digital marketing, sales & product
EXPERIENCES & COMPETENCIES
Three pillars of experience
Marketing & communications
With +15 years of experience in B2B & B2G marketing, I have successfully led initiatives to enhance brand positioning, Go-To-Market plans, lead generation, upselling and cross-selling initiatives, product marketing, and crisis and communication strategies across international markets.
Growth & sales
With +15 years of experience in digital transformation, I specialize in leveraging MarTech platforms, data optimization, and customer-centric strategies to drive commercial growth. I combine a strategic vision with hands-on expertise to deliver sustainable growth, operational efficiency and competitive advantage.
Disruption by simplicity
Innovation has always been at the heart of my leadership roles, enabling me to launch customer-centric campaigns, products and services in a simply way. My ability to bridge creativity with data and customer insights ensures the delivery of innovative yet simple market-relevant solutions and campaigns.
INTERESTED IN A COFFEE MEETING?
Download CV/resume
As the driver of growth and innovation within marketing, communications and digital sales in international companies, a CV cannot stand alone. You are therefore welcome to download my full CV/resume and personality profile. You are also welcome to write me an email or call me to hear more about my experiences and competencies.
THE MANAGER IN ME
Driven, open, fun, passionate leader
"I love people and I love business"
Trust
I trust people. I have experience with managing remote, hybrid and in office teams for +20 years. I believe trust is the key to my success as a manager. Trust is needed to be able to innovate, manage a work-life balance, and have open and transparent conversations.
Passion
I love working with passionate people. When you have passion, you are interested in continuously improving the projects, the business and your own competencies.
Communication
Communication is the basis for all great relationships. Staying close to your employees, giving feedback and follow up, also on the hard questions and difficult conversations, is important to drive business growth, employee growth and in growing as a leader.
Considering me for your Board or Advisory Board?
With almost 20 years of international experience in marketing, technology and business growth, I can help your business provide actionable insights into marketing strategies, Go-to-Market strategies, digital innovation, and customer-centric growth.
- Strategic oversight of data, customer journeys, technology etc.
- Governance and accountability in relation to GDPR and compliance
- Performance evaluation in relation to long-term customer acquisition growth and optimization of marketing budgets
- Being the advocate of customers
- Innovative decision making which helps future-proof your business
- Define profiles that you should recruit in the marketing, sales and technological landscape
- Have a large network that I can help you connect with
PADigit Consulting & Freelance
How can I help you?
Here you can see some of the services that I can help your company with. I can both help you with strategic work, as an external marketing manager, and with hands-on development. For some highly technical demanding projects, I work with or can refer you to other consultants. I work as a freelance consultant or as an interim manager.
