PADigit Consulting & Freelance

How can I help you?

Here you can see some of the services that I can help your company with. I can help you with strategic work, as an external marketing manager, and with hands-on development. For some highly technical demanding projects, I work with or can refer you to other consultants. I work as a freelance consultant or as an interim manager.

Digital growth

Digital marketing strategy
Go-To-Market strategy
Customer journey optimization
CRM, MarTech, data strategy
Website strategy
E-commerce strategy
Content strategy
Email newsletters & automation strategies

Omnichannel

PR & media strategy
Crisis management strategy
Brand perception analysis
Online reputation management
Touchpoint analysis
Product analysis

Innovation

Innovation workshops
Innovative management
Customer experience research
Data optimization points
User experience analysis
Market & competitor analysis
B2B secret shopper
Chat GPT workshops

View my CV

Key experiences & competencies

Leadership & Management

+15 years
Remote teams
Hybrid teams
In office teams
Managed 1 to 15 people
Part of leadership teams
Key leadership values: trust, ownership, transparency and learning

Communications

I have worked in companies where the marketing budget was very limited. Thus, I have great experience with leveraging media and press in order to create brand and value awareness.

I am furthermore very experienced in crisis management, C-level communication management etc.

No matter if PR is used to spread the message of fantastic companies and products or if you need me to handle a shitstorm, I have the knowledge of how to navigate the media landscape.

Digital Marketing

Demand gen. and online brand building
Lead gen., SEM/SEO, social, tracking etc.
Email marketing incl. newsletters, email automation
Website, customer portal and eCommerce development
Campaign development
And much much more.

Marketing Management

I have +20 years experience with all areas of marketing primarily in the B2B & B2G world. Everything from digital marketing and ABM, where everything can be tracked, to sales material, events, banners and truck banners, I have experience with.

I love marketing because you can take decisions based on data and customer insights, but being creative also means a lot in order to stand out from the competition.

International Sales

International Go-to-Market strategies for SaaS
Partnership/agency sales
Direct sales
Export sales for products
Experience with selling and marketing in US, Europe, Japan, Egypt and Middle East

Software & Platforms

I can work with all CRM, CMS, AI, email automation, email newsletter, graphic and image platforms.

I often with technical experts on technical implementations and integrations, but also have hands-on experience with most platforms.

Languages

Danish: Native

English: Fluent

French: Beginner (read: intermediate)

German: Beginner (read: intermediate)

Arabic: Beginner

Japanese: Beginner

I am use to travelling as needed.

Project Management

I am use to managing and planning smaller, medium and larger commercial and marketing technology development projects.

Stakeholder Management

Internal: From C-level, country management, front desk to blue collar
External: Customers, media, agencies, partners & suppliers
Communication strategies
Cross-functional, cross-country and cross-departmental collaboration
Optimization of processes and risk management (ISO)

Sales Management

I am very performance driven, and thus everything I do, I do to increase revenue and profits in the short term and in the long term.

One of my superpowers in sales is that I am a great listener. If sales takes place in the digital or real world, my number one priority is to know the customer and their needs in relation to the product or services that I am selling. Then, it is easy to sell and provide value to the customer.