Online Resume
I have 20 years of international experience within digital marketing and digital business transformation from industrial, sustainability and SaaS technology B2B & B2G companies.
My career has been marked by a commitment to leveraging innovative technologies and strategic commercial thinking to fuel growth and create value in diverse and complex markets.
I excel in building digital and scalable businesses, combining structured methodologies with creative problem-solving to deliver exceptional results.
I am great at building departments, teams, products, markets and relationships from zero. I have a great sence of humor and love to bring loads of fun and a positive environment to the workplace, while working hard to achieve results.
Finally, due to my unique background in sales, research, product development and marketing, I look at everything from a holistic perspective.
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Download CV/resume
As the driver of growth and innovation within marketing, communications and digital sales in international companies, a CV cannot stand alone. You are therefore welcome to download my full CV/resume and personality profile. You are also welcome to write me an email or call me to hear more about my experiences and competencies.
Payhex Europe
March 2023 - current
Head of Digital Channels, Global Marketing
REMONDIS
November 2019 - February 2023
Marketing, Communications & eCommerce Manager
FeedsFloor
January 2016 - December 2022
Board Member
FeedsFloor
January 2015 - August 2019
CEO & Co-Founder
Copenhagen Business Academy
January 2010 - January 2015
Lecturer & Speaker
Refer + Staer Design Lighting (Bought by Fredericia Furniture)
April 2007 - December 2009
International Sales & Marketing Director
Copenhagen Business School
February 2004 - October 2006
Project Manager & Co-Writer
Scandinavian Tourist Board, Asia
February 2004 - October 2006
Market Development & Research Manager, Asia
Royal Danish Embassy, Tokyo
September 2001 - February 2002
Export Trainee, Japan
Copenhagen Business School
January 2004 - September 2006
MSc. International Management (Cand. Merc. Int.)
JMEC, Tokyo - a part of European Training Program
September 2001 - May 2002
Mini-MBA & Team winner
Ad hoc engagements
Speaker: "Bridging IT & Marketing", "Online community building", "Selling in a B2B world"
Mentor: DTU
Key experiences & competencies
Leadership & Management
- +15 years
- Remote teams
- Hybrid teams
- In office teams
- Managed 1 to 15 people
- Part of leadership teams
- Key leadership values: trust, ownership, transparency and learning
Communications
I have worked in companies where the marketing budget was very limited. Thus, I have great experience with leveraging media and press in order to create brand and value awareness.
I am furthermore very experienced in crisis management, C-level communication management etc.
No matter if PR is used to spread the message of fantastic companies and products or if you need me to handle a shitstorm, I have the knowledge of how to navigate the media landscape.
Digital Marketing
- Demand gen. and online brand building
- Lead gen., SEM/SEO, social, tracking etc.
- Email marketing incl. newsletters, email automation
- Website, customer portal and eCommerce development
- Campaign development
- And much much more.
Marketing Management
I have +20 years experience with all areas of marketing primarily in the B2B & B2G world. Everything from digital marketing and ABM, where everything can be tracked, to sales material, events, banners and truck banners, I have experience with.
I love marketing because you can take decisions based on data and customer insights, but being creative also means a lot in order to stand out from the competition.
Analytics & Creatives
Analytics:
Google | Apsis | Siteimprove | MixPanel | Power BI | Tableau | Lookerstudio and many more.
Creatives:
Adobe Creative Cloud | Canva
International Sales
- International Go-to-Market strategies for SaaS
- Partnership/agency sales
- Direct sales
- Export sales for products
- Experience with selling in US, Europe, Asia and Middle East
Software & Platforms
CMS/eCommerce:
Drupal | Umbraco | Wordpress | Magento | Lithium | Salesforce | Optimizely | Contentful | Sanity and many more.
Automation & CRM:
MS Dynamics | Salesforce | HubSpot | Agillic | Tangora | ActiveCampaign | Sendinblue and many more.
Project Management
Methods:
Scrum | Lean Startup | Waterfall | Product Development | Campaign Development
Finance:
OPEX | CAPEX
Tools:
Jira | Asana | Monday | Trello
Stakeholder Management
- Internal: From C-level, country management, front desk to blue collar
- External: Customers, media, agencies, partners & suppliers
- Communication strategies
- Cross-functional, cross-country and cross-departmental collaboration
- Optimization of processes and risk management (ISO)
Sales Management
I am very performance driven, and thus everything I do, I do to increase revenue and profits in the short term and in the long term.
One of my superpowers in sales is that I am a great listener. If sales takes place in the digital or real world, my number one priority is to know the customer and their needs in relation to the product or services that I am selling. Then, it is easy to sell and provide value to the customer.
Languages
Danish: Native
English: Fluent
French: Beginner (read: intermediate)
German: Beginner (read: intermediate)
Arabic: Beginner
Japanese: Beginner
I am use to travelling as needed.
Looking for a future-thinking Board member?
With almost 20 years of international experience in marketing, technology and business growth, I can help your business provide actionable insights into Go-to-Market strategies, digital innovation, and customer-centric growth.
- Strategic oversight of data, customer journeys, technology etc.
- Governance and accountability in relation to GDPR and compliance
- Performance evaluation in relation to long-term customer acquisition growth and optimization of marketing budgets
- Being the advocate of customers
- Risk management in relation to ISO, compliance, vulnerabilities etc.
- Innovative decision making which helps future-proof your business
- Define profiles that you should recruit in the marketing, sales and technological landscape
- Have a large network that I can help you connect with
